17 Ways to Promote Your Book Online
You finally wrote and published your masterpiece, and now it’s time to get the word out. These thirty ideas will help you promote your book and develop a fan base that will follow you through your writing career.
1. Create a Facebook Page
If readers like your book, they should be able to “like” it, too. If you don’t create your Facebook page, a fan might make one for you, so make sure you take control of your online presence right away.
2. Create a Website
Many people have a Facebook account, but not everyone does. It’s up to you whether to make a site for your book, or a site for yourself as an author with a page about your book; the important thing is that people can find your book online.
3. Do a Photo Shoot for Your Book
Once you have a physical copy of your book, try a photo shoot where your book is the model. Photograph the cover, your favorite pages, and maybe someone reading it. If you use a high quality camera, you’ll be able to use these promotional images for the rest of your campaign.
4. Post Frequent Updates
Whether you’re using Facebook, Twitter, or a blog on your website, it’s important to stay in touch with your fans. Post frequent updates with quotes from your book, pictures, and dates when you’ll be at book signings.
5. Run Online Ads
Facebook, Reddit, and similar sites allow you to purchase sidebar ad space for a relatively cheap price. Make sure you choose the correct demographic, so your ads are shown to people who want to click on them.
6. Make a Goodreads Page
Goodreads is basically Facebook for authors and readers. If you make an author page, you can see statistics about your book, read reviews, connect with fans, and even run a giveaway.
7. Run a Giveaway
Giveaways are great for drumming up interest. Everyone who signs up for the contest is a potential reader. Even if they don’t win, they may still end up buying a copy.
8. Write Guest Blog Posts
Try writing guest posts for blogs with an audience similar to yours. The blogger gets a free post, and you get a link to your book right at the top of the page.
9. Start an Online Group
Both Goodreads and Facebook let you start a group discussion about your book or a related topic. This can be a great way to connect with readers and create a community centered around your writing.
10. Hold a Virtual Book Signing
Set up a live stream for a specific date, and tell your fans well in advance. Let readers pre-order books to be signed on the live stream, and have extra copies that they can purchase while they’re watching.
11. Read an Excerpt of Your Book
A live stream is also a good way to hold book readings for online fans. If you don’t want to go live, you can record a video to put on Youtube – and then link to on social media.
12. Have an Email Just for Fan Mail
Your fans want to talk to you, so make sure they have a way to do so. To keep your private email private, make an address like email@example.com. There’s no point in receiving fan mail if you never write back. Make sure to respond to Facebook wall posts too; an active presence will help build your community.
13. Ask for Fan Photos
Once you have fans, you can ask them to help you take promotional pictures. Give a free copy of your book to whoever takes the best fan photo; you’ll be surprised at the results.
14. Start Blogging
Your readers like your writing, and will want more of it after they finish your book. Start a blog either about your experience as a writer or about the same topic as your book, and update semi frequently.
15. Get Your Book in Other Newsletters
If you subscribe to any newsletters that relate to your field, see if they’ll highlight your book. They already have an audience, and if you read the newsletter, you know others will too.
16. Write a Press Release
A press release contains all the information media members need to write about your book. Have one on your website so other writers can promote for you.
17. Be a Guest on a Podcast
Podcast listeners are also often readers. Look for a podcast you like, and see if they’ll have you on the show as a guest.
Ok…how about two more 🙂
18. Record an Audio Book
An audio recording of your book opens up your potential reader base to people who can’t or don’t have time to read physical print. If you have the budget, a professional narrator can make your book sound amazing.
19. Make a Book Trailer
A book trailer is like a movie trailer, but for your book. Include appropriate theme music, a few lines from the book itself, and plenty of relevant imagery.